Earlier this year, headlines across the globe announced Saudi Arabia’s plan to bring international acts such as Cirque du Soleil, Andrea Bocelli, and Maroon 5 to the Kingdom. During that same period, the head of the country’s General Entertainment” Authority also confirmed that more than 5,000 events were planned for 2018 alone. Saudi Arabia’s recent and increased investment in entertainment since the ascension of Mohammed Bin Salman as Crown Prince is all part of an ambitious new $64 billion project aimed at developing the country’s entertainment industry over the next decade. As Saudi Arabia works on realizing this plan, immediate results can already be seen on the ground with the increase of fun, entertaining, and laughter-filled events across the country.
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